Digital marketing

  Here’s How You Can Use Content Marketing For SEO! Content marketing and Search EngineOptimization  are two important pillars of your digital marketing strategy!     Over 75% of the visitors don’t move to the second page or over to get results for their search on the search engine result pages. So what do you do to make your valuable content appear on the first page and drive more traffic?     The best results are obtained when you combine your content marketing strategy and SEO strategy for effective results! And that’s what we will be dealing with today! First, Let’s Understand What Content Marketing Is. C Content marketing and Search EngineOptimization  are two important pillars of your digital marketing strategy!     Over 75% of the visitors don’t move to the second page or over to get results for their search on the search engine result pages. So what do you do to make your valuable content appear on the first page and dr...

  Content Marketing vs Social Media Marketing      Content marketing and social media marketing overlap in many ways as both are used to share the message of a brand. But there is a stark difference in their focal points, processes, and goals. Therefore it is important to learn the difference before you begin using these two digital marketing types for your business! Content Marketing      Content marketing is a process through which you can publish original content to attract new customers. The content needs to be relevant to your target audience and should either entertain or educate them. Valuable content will be shared by viewers or included as a link in their own content.      Content can be created in numerous styles to suit your audience type. It could be in the form of blogs, articles, eBooks, Photos, Videos, Infographics, or How-to guides.      Content marketing helps grow your brand through conversions by sho...

  Chit Fund Vs Mutual Fund        Saving money a little every month can be a blessing when a dire financial need strikes us. A small amount gradually grows over the months and years to become a lumpsum amount even before you know it!      You could also enjoy dividends and interests depending on which financial instrument you invest! Two of the most common investment tools are the Chit Funds and Mutual Funds.        Both these tools allow you to save a small amount consistently to form a bigger saving amount. In both cases, people come together to pool their money periodically i.e. mostly monthly.        Before we jump into the difference between chit funds and mutual funds , let’s get familiar with the basics.   Chit Fund      Chit fund began as an idea to pool funds for urgent needs such as medical emergencies, marriage, land purchase, etc. It also goes by the name of Kuree and Chitty ...

Digital Marketers had predicted the collapse of traditional media such as events, cable, newspapers, magazines, radio, etc not as a mysterious sixth sense but as a progression of technology! Just a year ago, clients felt investing in social ad campaigns and SEO was going beyond their comfort zone or confusing. But with covid-19 disrupting lives and livelihood, life and business are not the same. With increased lockdowns, social distance, mortality rate, people working from homes, door deliveries, the second wave and the probability of a third wave, use of traditional media almost became obsolete and digital media was embraced as people and businesses saw the potential of digital media as a safe alternative in this ongoing pandemic for information, updates, work, track orders and so much more! Here are the reasons why businesses will need a digital marketer in their life raft to survive the COVID-19 pandemic. An Average Adult’s Screen Time is 11-12 hours daily Even before the pandemic...

  Importance Of Digital Marketing        The world is embracing technology and getting digital in every aspect with innovative and affordable technologies! Thus from multi-billion valued companies to individuals, digitization has impacted the way we do everything.        Today, 59.5% of the world’s population browses the internet for various reasons, and 57% of the population uses social media, thanks to reduced internet charges!        Thus it’s only logical that a business irrespective of its size, needs to have a digital presence to reach out effectively to their potential customers on the internet!  And Digital marketing enables you to tap a sea of opportunities to promote, capture leads, build trust, convert and retain customers!        So let’s see the various types of digital marketing and its importance for your business! Social Media Marketing        As mentioned earli...